[ goodness-power-aggression-danger-structure - GPDAS model:
Osgood et al.’s methods have proved to be successful and the Osgood framework has come to be widely used across many fields.
[VAD model (Charles Osgood, 1950):]
- Valence (positive vs negative)
- Arousal (excited vs calm)
- Dominance (controlling vs submissive)
Table 1: End-point descriptors for the survey leading to the NRC VAD lexicon. As for many studies presuming an orthogonal VAD framework, the end-points are semantically broad and imprecise VAD end-points Paradigm words and phrases presented to raters highest valence happiness, pleasure, positiveness, satisfaction, contentedness, hopefulness lowest valence unhappiness, annoyance, negativeness, dissatisfaction, melancholy, despair highest arousal arousal, activeness, stimulation, frenzy, jitteriness, alertness lowest arousal unarousal, passiveness, relaxation, calmness, sluggishness, dullness, sleepiness highest dominance dominant, in control of the situation, powerful, influential, important, autonomous lowest dominance submissive, controlled by outside factors, weak, influenced, cared-for, guided
Modern support for semantic differentials comes from findings that large language models (LLMs) encode semantic axes consistent with human judgment.
| safe (gentle-good) peaceful serene angelic |
<=> | dangerous (aggressive-bad) murderous violent demonic |
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